Successful advertising doesn’t stop with launching ads — it’s all about measurement and continuous improvement. This lesson teaches you how to set up conversion tracking, read key metrics, and use Google Analytics alongside Google Ads for deep insights. Learn how to identify which keywords, ads, and audiences drive the most value so you can confidently optimize campaigns and scale what works.
What you’ll learn:
✅ Set up and track conversions in Google Ads
✅ Connect Google Ads to Google Analytics for comprehensive data
✅ Analyze key metrics like CTR, CPC, CPA, ROAS
✅ Build custom reports and dashboards for actionable insights
✅ Identify winning keywords and creatives to scale your campaigns
Perfect for:
Businesses, agencies, and marketing professionals who want to make data-driven decisions and achieve consistent growth from paid search efforts.
Harness the power of data to turn insights into profitable actions!
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